Philips released a new roadmap for their OLED lighting products. The company decided to split its OLED offering into two families - one for decorative lighting and one for performance lighting. By 2018, Philips sees transparent, flexible 1x1 meter panels.

The performance family isn't reflective or transparent, and will remain rigid even in 2018. But Philips plans to reach 130 lm/W by 2018 (even more efficient than current LEDs), an intensity of over 5,000 cd/m2 and a CRI of over 95:

http://www.oled-info.com/philips-releases-oled-lighting-roadmap-sees-flexible-1x1-meter-oleds-2018