The OLED itself uses all phosphorescent emitters and offers 45 lm/W. This is the same panel that Philips is offering (as the Lumiblade Plus). In fact Philips is producing this panel for Konica Minolta, as was announced in July 2011. We do not know the price of the OLED-010K kit, but Philips is selling each Lumiblade Plus panel for €120.
http://www.oled-info.com/konica-minolta-starts-shipping-efficient-oled-lighting-samples-under-symfos-brand
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