Mixing Digital Newsletter - Social Media Technologies and TechWorld 2011

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25 October, 2011

Digital Sparks social media and online communities

If social media and online communities are your bag then the next Digital Sparks event on the 16th November is an event that you shouldn’t miss, Taking place in the laid-back, trendy Bureau Private member’s club in the West End, places for Digital Sparks: Social Media Technologies can be booked at http://www.eventbrite.com/event/2025190399


Digital Sparks: Social Media Technologies is an evening networking event, where attendees can hear from one of the UK’s finest social media keynote speakers, gain expert advice from social media technology providers and enjoy the night with complimentary drinks.


Event sponsors include - Channel Creator and Context Optional. There are still a few sponsor places left so if you would like to showcase your business to a tech savvy crowd and secure a speaker/sponsor session email sheema@mixingdigital.com .


Partners for this event include - Phenotype, Newsweaver, and The Web Managers Group. A list of the event attendees can be found at - http://www.mixingdigital.co.uk/events/347/digital-sparks-social-med...


Are you attending mediaPro next week? If you are, now’s your chance to secure a crucial opportunity to discuss your usability challenges with a usability specialist via a special one-off complimentary clinic. To book an appointment simply email amoan@userzoom.com with Usability Clinic in the subject line


Another event not to miss is TechWorld 2011, taking place on the 16th and 17th November at Excel. TechWorld is the UK's largest technology event, showcasing top talent, from small businesses to blue chip companies, you will meet a truly global audience to discuss investments, partnerships and deals. It provides access to around 2,000 industry decision makers, including technology consultants, chief scientists, venture capitalists and business owners to book & for more information visit h ttp://www.techworld.uk.com/home


Don’t forget we are running our ever-popular Speaker Training Course on Wednesday 16th November, see details below –


Our unique workshop will help you develop a memorable and lasting experience every time you speak at any event. The workshop will teach you all you need to know to get the right result from every single speaking opportunity and to deliver a framework that will make you stand out at events. The session will be led by Andrew Gerrard, an established social and digital media conference speaker and Freddie Daniells, a leading coach in public speaking and presentation skills. To book email fiona@mixingdigital.com


We look forward to seeing you at one or all of these events.

Speak to you soon
Miss Charlie Lines
Event Director
Mixing Digital

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BIMA Shortlist announced


The British Interactive Media Association (BIMA) revealed the final shortlist for its prestigious annual award ceremony to be held on November 10th.  During a packed event at LBi’s headquarters on Brick Lane, Nick Jones, head of digital at the Prime Minister’s office and Cabinet Office discussed the year in digital and gave insights into the importance of the UK’s leadership in this space. James Bruce, Head of Creative EMEA at Disney online announced the 100 nominees.  The entry and nomination process drew on the insights of an expert panel of 50 judges and this year’s awards, has 26 sectors and discipline categories plus five Premium Awards.   Headline sponsors of the BIMA Awards 2011 are Dedipower with support from Microsoft, Digital Gurus, Futureheads, Greensquare, Results International, Round8, Sheridans, Pure Genie, iStock Photo and Aditi. Media partners include The Drum, Figaro, UTalk Marketing, Communicate, net magazine, C21, Mixing Digital and Chinwag – reaching over 450,000 digital professionals.

Awards Party Details
Date: November 10th
Venue: 77a Charterhouse Street, Farringdon, London EC1M 3HN.
Tickets: https://www.eventelephant.com/bimaawards2011
URL: http://www.bimaawards.com/awards-party.php
Organiser: BIMA

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1 in 7 Search Queries are now on Mobile

mobile ads

Nearly one in seven of all search queries are now conducted via mobile, compared to just one in 15 in 2010, according to the Q3 Mobile Report from Latitude Digital Marketing. The report also reveals that smartphones are now responsible for 7 per cent of all paid clicks, with 3 per cent of all paid clicks coming from tablets. The arbitrage opportunities from mobile search continue in many sectors, with Q3 Mobile CPCs (cost-per-click rates) averaging out at 23 per cent cheaper than desktop, while tablet CPCs were 13 per cent cheaper than desktop.

The findings come with Q4 poised to see a record number of transactions for mobile retailers. Growth in consumer confidence, combined with a growing user base suggests that this Christmas will smash mCommerce records for prepared retailers. The continuing increase in tablet visits appears to be driven by Apple’s iPad products, with tablet visits reaching a plateau at the start of the year, and then sustained growth following the March iPad2 release.

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Apple profits still soar but iPhone sales are a disappointment

Apple’s shares fell more than 6% last week as it missed its third-quarter earnings expectations, as iPhone sales disappointed investors. The tech company, now the biggest in the world, sold 17.1m iPhones in the three a 21% increase year on year, but missed analysts’ projections of 19-20m units. No new smartphone models had been released in the period, which meant that sales were likely to have been hurt by consumers waiting for the latest model.
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One third of young adults to shop via their mobile phone this Christmas


Oct 24, 2011- UtalkMarketing

One in three young adults will use their mobile phone to purchase Christmas gifts for friends and family this year. UTalkMarketing, the global hub for marketing knowledge, teamed up with online survey platform Toluna to survey 1300 UK consumers and found that a staggering 32% of 18 to 34 year olds plan to use their mobile device to purchase gifts in the run up to the festive season.

  The result is a strong indication that an increasing number of young shoppers are using their mobile device to make purchases. Older age groups too are making an increasing number of purchases via their mobile - 14% of those aged between 35 and 54, and 9% of over 55’s also plan to make Christmas purchases this year using their device. Apple’s iPhone users are the most likely to make a Christmas purchase via their device– 42% of those that say they will make a Christmas purchase via mobile will do using their iPhone. Some 31% of those that say they will make a Christmas purchase via their mobile will use their Blackberry and a further 27% will do so via an Android device. 


But retailers will need to have a mobile app in place if they want a slice of the now lucrative mobile shopper market. An overwhelming 88% of mobile shoppers will only make a purchase this Christmas if their retailer of choice has ‘an app for that’. Only 12% of mobile shoppers will make a purchase directly from a retailer’s mobile-optimised website. “The results of this survey are a clear indication that retailers cannot ignore the mobile-commerce wave.


They need to adapt to and embrace the changing ways consumers now shop”, says Melanie McKinney, UTalkMarketing’s publisher.  “The fact that a third of young adults are planning to buy their Christmas gifts via their mobile device is proof that the year of mobile-commerce is finally upon us. The fact that most mobile shoppers will do so directly via a retailer’s app is also strong proof that brands wishing to contend in the mobile-commerce arena must do more than simply provide a mobile optimised website”. The main concern of those that won’t use their mobile device to make purchases this Christmas is the issue of privacy – 26% of those that said they would not use their mobile device to make purchases said it is because they have privacy concerns related to entering banking details into their device. “This is clearly an issue that consumers are concerned about, and these findings highlight a need for mobile retailers to reassure people that shopping via their device is secure and make sure it actually is!” says McKinney. 


UTalkMarketing’s findings fit the suggestion that an increasing number of consumers are shunning crowded high streets to shop via online at Christmas – a YouGov survey released earlier this week suggests that 84% of consumers will buy at least one gift online this year with a third saying they will buy all of their gifts online.  Our survey platform has been kindly provided by Toluna QuickSurveys: Create a free online survey or poll.

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Google encrypts search but what about tracking

Google searches will now be encrypted for Google accounts for extra security.
Search over SSL is currently available on web, images and all the search modes on Google Search, except for maps.  Websites visited from organic search listings will still know that the user came from Google, but will not get information about each individual query.  The websites can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. But if the user clicks on an advertisement appearing on the search results page, the browser will continue to send the relevant query over the network to enable advertisers to measure the effectiveness of their campaigns and to improve the ads and offers they present.
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Google is considering an indirect bid for Yahoo


In a strategy to preserve diversity in the search market and heading off rival moves from Microsoft. Reports emerging from the US have claimed that Google is considering providing financing for a third-party bidder for Yahoo, which is currently undergoing a “strategic review”, citing sources close to the developments.  However, backing a third-party bid for Yahoo, which is also being eyed by its “search alliance partner” Microsoft, could indirectly safeguard Google’s position in the search market.

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Netflix launch in the UK early 2012

The US movie-streaming giant Netflix will launch in the UK and Ireland early next year.
The company, which operates a similar hybrid physical DVD and streaming TV and movie rental service as LoveFilm, will roll out the streaming part of its business in the UK.
The move means Netflix subscribers in the UK and Ireland will be able to stream movies from a range of devices including PCs, smartphones and tablets. In the US, the service is available on Microsoft, Sony and Nintendo games consoles, as well as web-connected TVs.
Netflix, which has a 25m-strong subscriber base, is yet to reveal details on pricing.
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Groupon sues former sales managers


Groupon Inc has sued two former sales manager who held confidential information before they quit the daily deal company to join Google Inc's

Groupon seeks a court order to prevent the former employees from disclosing confidential information to Google, which would continue to "irreparably" harm it.

Last year, Groupon rejected a $6 billion buyout offer from Google. Groupon plans to raise as much as $540 million in an initial public offering. It aims to sell 30 million shares, or less than 5 percent of the company, at between $16 and $18 each, according to a regulatory filing on October 21.

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HP to Launch Enterprise Mobile Services

mobile ads
HP has announced a new suite of mobile services. The HP Mobile Application Services suite of services are designed to help clients extend key enterprise information and business processes to mobile, says the company.  The company's suite offers tools for building apps, as well as simplifying existing apps and extending them to mobile devices.  The suite includes a 'Mobile Opportunity Workshop', which offers a structured analysis process that helps clients identify which processes or ideas are best suited to mobile in their business, as well as a 'Mobile Enterprise Strategy Assessment' which helps clients develop enterprise mobile strategies.  The solution then offers development services, and mobile enterprise architecture consulting, which supports business-to-business, business-to-consumer, business-to-employee and system-to-system solution architectures and designs.
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Fashion Brands Look to Affiliate Marketing for Effectiveness

affiliate marketing

Many Retail brands including Fashion Rocks, Ted Baker and Liberty are Looking signing up to 7thingsmedia affiliate marketing analysis software to improve affiliate marketing effectiveness.

  The Affiliate Manager Plus product uses data APIs to give brands more granular and real-time analysis and reporting on affiliate activity.

The launch of the product has been designed to help brands make sense of the wealth of data available in a more automated way


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EPSN growth in digital audiences

mobile ads

The Sports broadcaster ESPN has reported a rapid growth in mobile, video, TV and online platforms during the first 6 month of 2011.    

The US sports broadcaster, said record growth in its UK online audience has made it the fourth-largest “digital sports destination”.

Between June and August, an average of 2.5m UK fans visited ESPN’s sites every month – helping it become the fourth-largest provider of digital sports behind the BBC, Sky and Yahoo, according to data from ComScore cited by ESPN.


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