It turns out that those OLED TVs will actually be white-OLED (phosphorescent based) with color filters - or actually OLED-backlit LCDs and not 'true OLED' TVs (in which each pixel is 3 RGB OLED subpixels). LG's OLED-LCD TVs will boast 400ppi and will have better brightness and contrast compared to LED-LCDs though. Such white-OLEDs may also be applied to create OLED lighting panels. LG unveiled their white-OLED backlit LCD technology back in June 2010.
It's pretty safe to assume that LG will market those TVs are OLED TVs, which will probably create a lot of confusion...
http://www.oled-info.com/lgs-8-gen-line-will-produce-oled-backlit-lcds-not-true-oled-tvs
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