Public wants labels for food nanotech—and they’re willing to pay for itPublic wants labels for food nanotech—and they’re willing to pay for it

New research from North Carolina State University and the University of Minnesota finds that people in the United States want labels on food products that use nanotechnology – whether the nanotechnology is in the food or is used in food packaging. The research also shows that many people are willing to pay more for the labeling. Study participants supported labeling products in which nanotechnology had been added to food, as well as products in which nanotechnology had been incorporated into the packaging. “We wanted to know whether people want nanotechnology in food to be labeled, and the vast majority of the participants in our study do,” says Dr. Jennifer Kuzma, senior author of a paper on the research and Goodnight-Glaxo Wellcome Distinguished Professor of Public Administration at NC State. “Our study is the first research in the U.S. to take an in-depth, focus group approach to understanding the public perception of nanotechnology in foods.” The researchers convened six focus groups – three in Minnesota and three in North Carolina – and gave study participants some basic information about nanotechnology and its use in food products. Participants were then asked a series of questions addressing whether food nanotechnology should be labeled.

The post Public wants labels for food nanotech—and they’re willing to pay fo... has been published on Technology Org.

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